Mentoring these startups
“Strategy is about being relevantly different, while creating customer value in a sustainable way”
After more than 20 years in leading marketing positions in international companies (such as Wang Computers, AG Insurances, Dow Chemical and BARCO), I set up my own company, Galland.be (°2009). Galland.be is a strategic marketing agency that specialises in strategy, branding and digital marketing to help companies survive and thrive in the age of digital disruption.
Doing business in the digital age is getting more and more complex, and competition is only one mouse click away. The more complex your business proposition or products are, the harder it is for your customers to understand what you could bring... That is why “simplicity” and “customer-centricity” are the driving forces in every project we do.
The added value I want to bring as mentor and coach of start-ups of the Birdhouse, is sharing insights and experience in the field of brand building, go-to-market, and value propositions, in order to turn exiting ideas into viable products.
For young passionate entrepreneurs with a strong will to succeed, I am a sparring partner that first listens, and then questions and challenges.
When obstacles seem to be blocking the road, don't expect me to make them disappear. I can only help to find a way around, because obstacles are not blocking the road, they are just part of every successful journey.