Marple
Reflecting on their Birdhouse experience: “They helped us prove our value, refine our strategy, and scale with confidence”
Matthias Baert, Co-Founder Marple
In today’s industrial landscape, where data is abundant yet often underutilized, tools that transform raw information into actionable insights are critical. Marple is doing just that—redefining how businesses analyze and visualize complex industrial data. This innovative platform empowers companies to uncover hidden opportunities, improve operational efficiency, and make smarter decisions. When Marple joined Birdhouse, they were at a crucial pivot point, ready to move from experimentation to a scalable, sustainable business model.
Turning a pivot into progress
When Marple entered the Birdhouse program, they had already launched a product and gained early traction with smaller customers. But the challenge lay in scaling up—shifting to larger clients with higher-value contracts. This required not just an evolution in their product but also a fundamental rethinking of how they communicated its value.
“Proving the value of our product was transformative,” shares Matthias Baert, Co-Founder of Marple. “We learned how to demonstrate our impact to customers in a way that strengthened their willingness to pay, ultimately boosting our business.”
Through mentorship and tailored advice from their advisory board, Marple refined their value proposition, strengthened their go-to-market strategy, and honed their ability to demonstrate ROI to customers. These efforts allowed them to expand into key markets, such as aerospace and automotive, significantly growing their footprint and revenue potential.
“Birdhouse helped us refine our value proposition, craft a compelling investor story, and transform Marple into a more mature company with a proven business model.”
Becoming investor-ready
Securing funding was one of Marple’s key goals when joining Birdhouse, and the program’s tailored guidance delivered. Birdhouse’s structured sessions and deep dives helped the team craft an investor pitch that not only aligned with investor expectations but also emphasized the long-term potential of their business.
“Birdhouse showed us how to address what matters most to investors,” says Matthias. “This guidance made our pitch stronger and more complete, setting us up for success during our funding round.”
With the help of Birdhouse, Marple completed a successful funding round, enabling them to fuel their growth and invest in expanding their capabilities. The insights gained during the program continue to shape their approach to investor relations and strategic planning.
Scaling with confidence
Since completing the program, Marple has reached several major milestones. They quadrupled their average deal size, significantly increased their customer base in aerospace and automotive, and developed a proven go-to-market strategy. These achievements have solidified Marple’s position as a leader in the industrial data analysis space.
“Birdhouse helped broaden our perspective and gave us the tools to achieve meaningful growth,” Matthias reflects. “Their guidance has been instrumental in helping us navigate challenges and seize new opportunities.”
Marple’s journey highlights the power of focus, mentorship, and strategic insights in scaling a business. With a validated product-market fit and a stronger-than-ever foundation, Marple is poised to continue transforming how industries harness the power of their data.
