2.1 min read


Goodnick teams up with Birdhouse to make getting older 'the best thing in the world'

Harry Edmeadess & Robert McAvoy, Goodnick

Birdhouse Ventures is thrilled to announce its co-investment in cohort 13 company Goodnick, together with a group of business angles. Many of them reside within the Birdhouse network. We’ve lead the £650k round, enabling the company’s further growth and entrepreneurial journey.

On a mission to make getting older ‘the best thing in world’

Elderly people are at risk of losing significant muscle mass, accelerating the aging process and as such likely to become more dependent. Goodnick will help to solve that growing problem. The over-sixties population is one of the fastest growing and wealthiest markets but also having the least health options, being an outdated and underserved market. On the other hand, they prioritize self-care and seek personalized products and services that enhance enjoyment and cater to travel, entertainment, and consumer products. The covid-19 pandemic has further emphasized the need for online technologies for this demographic.

Goodnick was founded by Harry Edmeades and Rob McAvoy in 2021. They made it their mission to make getting older ‘the best thing in world’. They developed an online strength training program, focused on over-sixties, which combines human led accountability with a powerful community. This approach results in outstanding activity rates among their users as well as high conversion rates from testing to getting a yearly club membership.

Jan-Willem Callebaut of Birdhouse Ventures: ‘Reflecting on the past year, it's truly been remarkable to see Goodnick's journey, from the early days at Jury Day right through to the recent closing. It's been a pleasure to witness the team’s dedication and hard work, and the progress made is a testament to that. We are excited about the potential and opportunities that lie ahead for Goodnick. Here's to a year of continued success and progress. Keep up the excellent work, and let's work together to make Goodnick a remarkable success in the coming months and years.’

Harry Edmeades

"It was a no-brainer to bring Birdhouse on board as our lead investor for our seed round."

Harry Edmeades, CEO of Goodnick: ‘Having attended their AgeTech accelerator program last year and sharing the same vision on the vast growth potential of the AgeTech market, it was a no-brainer to bring Birdhouse on board as our lead investor for our seed round. We thank the whole Birdhouse team for their ongoing belief and support in us as founders and the Goodnick mission.’